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One trophy is good, but two are ‘learn’ better: PQ Awards 2024

We are delighted to announce that we won two awards this year for the PQ Magazine Awards 2024.

Kaplan Brand Mark Logo Kaplan · 4 minute read


Kaplan’s marketing team help a charity

A group of people smiling to the camera

Some of our team spent two days working for a charity that champions people who are underrepresented within the rare disease community.

Kaplan employees are entitled to a couple of voluntary days, and earlier this month a group from our talented team drew on their marketing skills to help make a real difference for the small start up.

Rareqol, was founded in 2020 by Community Psychology Specialist and Founder - Sondra Butterworth. The idea for establishing the company was born out of her PhD thesis, which highlighted that marginalised groups within the rare diseases community were not being supported in an effective or comprehensive way.

We live in a world tailored to the majority, leaving minority groups feeling unheard and forgotten. Our aim is to draw attention to the voices of those who are often under-represented - in issues that affect the rare disease community.

Using skills to make a difference

Our sub-marketing teams have taken part in more familiar charity days in the past such as litter picking or work for a homeless shelter - truly worthwhile endeavors - but this time they looked to see if they could make a different kind of impact.

So after running an ‘audit’ of sorts on the Rareqol website, the team went to work.

They restructured the website, created new social media platforms, wrote a whole range of blogs, reached out to PR agencies, and made many posts on their behalf.

It was a particularly important time to lend a hand as Rareqol are in the midst of launching a new campaign, which helps rare awareness of the concerns that underrepresented people with rare diseases have.

It was such a rewarding way to spend their charity days and they hope to do it again next year. Lewis Charlesworth, the Content Production Manager, comments:

We were so fortunate to be able to make a real difference to a small charity that needed marketing support. It was an incredibly rewarding couple of days and we have put plans in place to make sure that our work has real longevity.

To find out more about the company, or to see some of the great work they did, please visit the Rareqol website.

CORPORATE RESPONSIBILITY

We're proud to be creating success the right way.

Learn more

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One trophy is good, but two are ‘learn’ better: PQ Awards 2024

One trophy is good, but two are ‘learn’ better: PQ Awards 2024

We are delighted to announce that we won two awards this year for the PQ Magazine Awards 2024.

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Kaplan’s marketing team help a charity

A group of people smiling to the camera

Some of our team spent two days working for a charity that champions people who are underrepresented within the rare disease community.

Kaplan employees are entitled to a couple of voluntary days, and earlier this month a group from our talented team drew on their marketing skills to help make a real difference for the small start up.

Rareqol, was founded in 2020 by Community Psychology Specialist and Founder - Sondra Butterworth. The idea for establishing the company was born out of her PhD thesis, which highlighted that marginalised groups within the rare diseases community were not being supported in an effective or comprehensive way.

We live in a world tailored to the majority, leaving minority groups feeling unheard and forgotten. Our aim is to draw attention to the voices of those who are often under-represented - in issues that affect the rare disease community.

Using skills to make a difference

Our sub-marketing teams have taken part in more familiar charity days in the past such as litter picking or work for a homeless shelter - truly worthwhile endeavors - but this time they looked to see if they could make a different kind of impact.

So after running an ‘audit’ of sorts on the Rareqol website, the team went to work.

They restructured the website, created new social media platforms, wrote a whole range of blogs, reached out to PR agencies, and made many posts on their behalf.

It was a particularly important time to lend a hand as Rareqol are in the midst of launching a new campaign, which helps rare awareness of the concerns that underrepresented people with rare diseases have.

It was such a rewarding way to spend their charity days and they hope to do it again next year. Lewis Charlesworth, the Content Production Manager, comments:

We were so fortunate to be able to make a real difference to a small charity that needed marketing support. It was an incredibly rewarding couple of days and we have put plans in place to make sure that our work has real longevity.

To find out more about the company, or to see some of the great work they did, please visit the Rareqol website.

CORPORATE RESPONSIBILITY

We're proud to be creating success the right way.

Learn more

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Kaplan · 8 minute read

One trophy is good, but two are ‘learn’ better: PQ Awards 2024

One trophy is good, but two are ‘learn’ better: PQ Awards 2024

We are delighted to announce that we won two awards this year for the PQ Magazine Awards 2024.

Kaplan · 4 minute read

Kaplan partners with CIPS

Kaplan partners with CIPS

We are proud to announce the launch of our exclusive partnership with CIPS. Here’s what this means.

Kaplan

View all articles

Kaplan’s marketing team help a charity

A group of people smiling to the camera

Some of our team spent two days working for a charity that champions people who are underrepresented within the rare disease community.

Kaplan employees are entitled to a couple of voluntary days, and earlier this month a group from our talented team drew on their marketing skills to help make a real difference for the small start up.

Rareqol, was founded in 2020 by Community Psychology Specialist and Founder - Sondra Butterworth. The idea for establishing the company was born out of her PhD thesis, which highlighted that marginalised groups within the rare diseases community were not being supported in an effective or comprehensive way.

We live in a world tailored to the majority, leaving minority groups feeling unheard and forgotten. Our aim is to draw attention to the voices of those who are often under-represented - in issues that affect the rare disease community.

Using skills to make a difference

Our sub-marketing teams have taken part in more familiar charity days in the past such as litter picking or work for a homeless shelter - truly worthwhile endeavors - but this time they looked to see if they could make a different kind of impact.

So after running an ‘audit’ of sorts on the Rareqol website, the team went to work.

They restructured the website, created new social media platforms, wrote a whole range of blogs, reached out to PR agencies, and made many posts on their behalf.

It was a particularly important time to lend a hand as Rareqol are in the midst of launching a new campaign, which helps rare awareness of the concerns that underrepresented people with rare diseases have.

It was such a rewarding way to spend their charity days and they hope to do it again next year. Lewis Charlesworth, the Content Production Manager, comments:

We were so fortunate to be able to make a real difference to a small charity that needed marketing support. It was an incredibly rewarding couple of days and we have put plans in place to make sure that our work has real longevity.

To find out more about the company, or to see some of the great work they did, please visit the Rareqol website.

CORPORATE RESPONSIBILITY

We're proud to be creating success the right way.

Learn more

Related articles

How will AI affect my small business?

How will AI affect my small business?

DevOps tutor, Andrew Mallett, explains ways in which SMEs can use AI to their advantage.

Kaplan · 8 minute read

One trophy is good, but two are ‘learn’ better: PQ Awards 2024

One trophy is good, but two are ‘learn’ better: PQ Awards 2024

We are delighted to announce that we won two awards this year for the PQ Magazine Awards 2024.

Kaplan · 4 minute read

Kaplan partners with CIPS

Kaplan partners with CIPS

We are proud to announce the launch of our exclusive partnership with CIPS. Here’s what this means.

Kaplan

View all articles

Transformations

View all

Kaplan’s marketing team help a charity

A group of people smiling to the camera

Some of our team spent two days working for a charity that champions people who are underrepresented within the rare disease community.

Kaplan employees are entitled to a couple of voluntary days, and earlier this month a group from our talented team drew on their marketing skills to help make a real difference for the small start up.

Rareqol, was founded in 2020 by Community Psychology Specialist and Founder - Sondra Butterworth. The idea for establishing the company was born out of her PhD thesis, which highlighted that marginalised groups within the rare diseases community were not being supported in an effective or comprehensive way.

We live in a world tailored to the majority, leaving minority groups feeling unheard and forgotten. Our aim is to draw attention to the voices of those who are often under-represented - in issues that affect the rare disease community.

Using skills to make a difference

Our sub-marketing teams have taken part in more familiar charity days in the past such as litter picking or work for a homeless shelter - truly worthwhile endeavors - but this time they looked to see if they could make a different kind of impact.

So after running an ‘audit’ of sorts on the Rareqol website, the team went to work.

They restructured the website, created new social media platforms, wrote a whole range of blogs, reached out to PR agencies, and made many posts on their behalf.

It was a particularly important time to lend a hand as Rareqol are in the midst of launching a new campaign, which helps rare awareness of the concerns that underrepresented people with rare diseases have.

It was such a rewarding way to spend their charity days and they hope to do it again next year. Lewis Charlesworth, the Content Production Manager, comments:

We were so fortunate to be able to make a real difference to a small charity that needed marketing support. It was an incredibly rewarding couple of days and we have put plans in place to make sure that our work has real longevity.

To find out more about the company, or to see some of the great work they did, please visit the Rareqol website.

CORPORATE RESPONSIBILITY

We're proud to be creating success the right way.

Learn more

Related articles

How will AI affect my small business?

How will AI affect my small business?

DevOps tutor, Andrew Mallett, explains ways in which SMEs can use AI to their advantage.

Kaplan · 8 minute read

One trophy is good, but two are ‘learn’ better: PQ Awards 2024

One trophy is good, but two are ‘learn’ better: PQ Awards 2024

We are delighted to announce that we won two awards this year for the PQ Magazine Awards 2024.

Kaplan · 4 minute read

Kaplan partners with CIPS

Kaplan partners with CIPS

We are proud to announce the launch of our exclusive partnership with CIPS. Here’s what this means.

Kaplan

View all articles

Kaplan’s marketing team help a charity

A group of people smiling to the camera

Some of our team spent two days working for a charity that champions people who are underrepresented within the rare disease community.

Kaplan employees are entitled to a couple of voluntary days, and earlier this month a group from our talented team drew on their marketing skills to help make a real difference for the small start up.

Rareqol, was founded in 2020 by Community Psychology Specialist and Founder - Sondra Butterworth. The idea for establishing the company was born out of her PhD thesis, which highlighted that marginalised groups within the rare diseases community were not being supported in an effective or comprehensive way.

We live in a world tailored to the majority, leaving minority groups feeling unheard and forgotten. Our aim is to draw attention to the voices of those who are often under-represented - in issues that affect the rare disease community.

Using skills to make a difference

Our sub-marketing teams have taken part in more familiar charity days in the past such as litter picking or work for a homeless shelter - truly worthwhile endeavors - but this time they looked to see if they could make a different kind of impact.

So after running an ‘audit’ of sorts on the Rareqol website, the team went to work.

They restructured the website, created new social media platforms, wrote a whole range of blogs, reached out to PR agencies, and made many posts on their behalf.

It was a particularly important time to lend a hand as Rareqol are in the midst of launching a new campaign, which helps rare awareness of the concerns that underrepresented people with rare diseases have.

It was such a rewarding way to spend their charity days and they hope to do it again next year. Lewis Charlesworth, the Content Production Manager, comments:

We were so fortunate to be able to make a real difference to a small charity that needed marketing support. It was an incredibly rewarding couple of days and we have put plans in place to make sure that our work has real longevity.

To find out more about the company, or to see some of the great work they did, please visit the Rareqol website.

CORPORATE RESPONSIBILITY

We're proud to be creating success the right way.

Learn more

Related articles

How will AI affect my small business?

How will AI affect my small business?

DevOps tutor, Andrew Mallett, explains ways in which SMEs can use AI to their advantage.

Kaplan · 8 minute read

One trophy is good, but two are ‘learn’ better: PQ Awards 2024

One trophy is good, but two are ‘learn’ better: PQ Awards 2024

We are delighted to announce that we won two awards this year for the PQ Magazine Awards 2024.

Kaplan · 4 minute read

Kaplan partners with CIPS

Kaplan partners with CIPS

We are proud to announce the launch of our exclusive partnership with CIPS. Here’s what this means.

Kaplan

View all articles