Skip to main content

Progressing in the data and tech industry and the importance of data in marketing

The seventh episode of our new YouTube series, Career Goals, is now available to watch, featuring guest David Hanby.

Dave works as a Senior Customer Insights Manager at Kaplan UK within the Marketing Department, where he identifies user behaviours from a commercial perspective. He talks about the importance of data within his job role, and how his apprenticeship with Kaplan has helped him to upskill.

>Key topics discussed

Introductions

Dave and Kelsey talk about what Dave’s job entails as well as how the Data Analytics apprenticeship has helped him with his role. He talks about how although data can require working with a lot of numbers, it’s all about the story that you tell with those numbers to ensure people are interested and understand the data.

Never have I ever

Some truths are revealed in a game of Never have I ever. They discuss funny yet frustrating work mistakes, and job interviews that haven't gone as planned.

Industry myths

Kelsey reads out a series of statements to hear Dave’s views on data analytics and working in the marketing industry. They discuss topics such as whether data is only about numbers, whether data can help us predict the future, and the many industries where data analytics is necessary.

Final thoughts

Dave answers the closing question: what does ‘career goals’ mean to you?

Watch the full episode

The full episode is now available to watch on our YouTube channel. Remember to like, comment, and subscribe so that you never miss an episode with our exciting guests.

Start your career journey

Whether you’re looking to upskill in data analytics or develop your soft skills such as storytelling and communication, our apprenticeship programmes can help you gain the necessary skills for life and transform your career.

If you’re interested in learning more about data and technology, find out more about our apprenticeships, or browse our current vacancies.

If you are currently employed, your employer may be able to support you with your professional development and help get you started on an apprenticeship. Find out more about how to approach your employer.

And if you are an employer and looking to upskill and build a strong workforce full of highly skilled and passionate people like Dave, find out more and contact the team.

Kickstart your career in data with a level 3 apprenticeship

Learn more

Related articles

Uncovering the world of money laundering

Uncovering the world of money laundering

This episode of our Learn Better podcast features guest, Joe Fisher, who reveals all about his career as a Money Laundering Reporting Officer.

Kaplan · 5 minute read

Pennies to Pounds: Tips from a financial influencer

Pennies to Pounds: Tips from a financial influencer

Pennies to Pounds founder, Kia Commodore, joined our host Kelsey Haslam on the couch of Kaplan’s Career Goals.

Kaplan · 5 minute read

Data: The window to the future

Data: The window to the future

In this episode of our Learn Better podcast, Stuart Pedley-Smith and guest, Ian Pay, discuss the importance of data within the field of accounting.

Kaplan · 4 minute read

View all articles

Progressing in the data and tech industry and the importance of data in marketing

The seventh episode of our new YouTube series, Career Goals, is now available to watch, featuring guest David Hanby.

Dave works as a Senior Customer Insights Manager at Kaplan UK within the Marketing Department, where he identifies user behaviours from a commercial perspective. He talks about the importance of data within his job role, and how his apprenticeship with Kaplan has helped him to upskill.

>Key topics discussed

Introductions

Dave and Kelsey talk about what Dave’s job entails as well as how the Data Analytics apprenticeship has helped him with his role. He talks about how although data can require working with a lot of numbers, it’s all about the story that you tell with those numbers to ensure people are interested and understand the data.

Never have I ever

Some truths are revealed in a game of Never have I ever. They discuss funny yet frustrating work mistakes, and job interviews that haven't gone as planned.

Industry myths

Kelsey reads out a series of statements to hear Dave’s views on data analytics and working in the marketing industry. They discuss topics such as whether data is only about numbers, whether data can help us predict the future, and the many industries where data analytics is necessary.

Final thoughts

Dave answers the closing question: what does ‘career goals’ mean to you?

Watch the full episode

The full episode is now available to watch on our YouTube channel. Remember to like, comment, and subscribe so that you never miss an episode with our exciting guests.

Start your career journey

Whether you’re looking to upskill in data analytics or develop your soft skills such as storytelling and communication, our apprenticeship programmes can help you gain the necessary skills for life and transform your career.

If you’re interested in learning more about data and technology, find out more about our apprenticeships, or browse our current vacancies.

If you are currently employed, your employer may be able to support you with your professional development and help get you started on an apprenticeship. Find out more about how to approach your employer.

And if you are an employer and looking to upskill and build a strong workforce full of highly skilled and passionate people like Dave, find out more and contact the team.

Kickstart your career in data with a level 3 apprenticeship

Learn more

Related articles

Uncovering the world of money laundering

Uncovering the world of money laundering

This episode of our Learn Better podcast features guest, Joe Fisher, who reveals all about his career as a Money Laundering Reporting Officer.

Kaplan · 5 minute read

Pennies to Pounds: Tips from a financial influencer

Pennies to Pounds: Tips from a financial influencer

Pennies to Pounds founder, Kia Commodore, joined our host Kelsey Haslam on the couch of Kaplan’s Career Goals.

Kaplan · 5 minute read

Data: The window to the future

Data: The window to the future

In this episode of our Learn Better podcast, Stuart Pedley-Smith and guest, Ian Pay, discuss the importance of data within the field of accounting.

Kaplan · 4 minute read

View all articles